Haddad Dodge

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Haddad Dodge

Haddad Dodge

Profile appeared in our 32-1 Issue – April 2015

Often it takes someone else to point out our greatest strengths to set us on the right path.

Elias “Chuck” Haddad was in the U.S. for school—Los Angeles, to be specific— and a fortuitous trip to a car dealership with a friend wound up changing his life. He was so good at negotiating with the salesman and manager that the owner of the dealership offered him a job, and Haddad accepted.

He worked as a salesman for just six months before he was promoted to general manager. Still, he had come to the U.S. for his education, and so he continued juggling work and school during the subsequent years. That is, until he was given a Green Card and allowed to stay in the States without attending school. So, after years of working for others, he was able to purchase a dealership of his own. He ran his business in L.A. for four years before he bought Bakersfield Dodge in 1974.

 Elias Haddad (left)

Elias Haddad (left)

Located on 24th Street at that time, Haddad set to work creating the best dealership he could. His sons, James, John, and Jeff, were exposed to the industry from the time they were children and even started washing cars on the lot during summers as young boys. They all joined officially when they came of age and, to this day, Haddad and his four sons own the dealerships together.

Over the years, Haddad Dodge has grown substantially. The business was moved to California Avenue for a number of years and then later to its current location at the Bakersfield Auto Mall. In 1998, the Kia store was added. And shortly after that, the Haddads, with the Bashirtash family as partners, purchased BMW, Nissan, and Chrysler/Jeep. In 2012, Fiat and Infiniti were added. Most recently, Alfa Romeo and Maserati joined the group. The dealership has also focused on building relationships with other businesses in the community through its Commercial Sales department and has revamped the Parts and Service departments to ensure customers are always satisfied.

 Elias “Chuck” Haddad

Elias “Chuck” Haddad

Because for Haddad and his sons, the customer is always the most important part of the business. Their focus on making sure the customer is treated well explains how they’ve continued to be so successful year after year. But people have also come to expect fun at Haddad Dodge. Radio shows, bungee jumping, games, a flying Elvis…it’s all been done to make sure people enjoy looking for the car of their dreams.

Add that to the Haddads’ continuous support of community (caring for rescue dogs, donating cars to nonprofit causes, and supporting local schools) and it’s easy to see why that attention to service has been recognized. Chuck Haddad was nominated for Time Magazine’s Dealer of the Year award in 2006.

Because of that, the entire Haddad family, including six grandchildren—some of whom have already started working at the dealership—plan to continue a legacy started by their patriarch, a man who, through hard work and a little nudge from a stranger, was able to realize exactly which path he should take in life.

“Customer satisfaction is our main objective. Without the customer, there is no business.”

www.haddaddodge.net

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