Wall’s Hearing Aid Center, Inc.

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Profile appeared in our 30-1 Issue – April 2013

A family-run operation that started out in the living room of a Columbus Street home has been bringing better hearing to the folks of Bakersfield—and people around the world—for 67 years now. At Wall’s Hearing Aid Center, Inc., you are sure to get unsurpassed attention and care when it comes to your hearing needs. As second-generation owner Kenneth Wall stated, “I don’t sell hearing aids, I sell hearing.”

Kenneth’s father, Vernon, was a counselor at the School for the Deaf in Berkeley, CA before he served in the Navy as a corpsman during World War II. He was later transferred to Philadelphia Naval Hospital where he spent his days testing and providing hearing aids to the servicemen who needed them. “He liked it so much,” Kenneth said, “that when his service was through, he came back to California and opened up Wall’s Hearing Aid Center in 1946—a business that was run out of our living room.”


Told that he was part of the PR department, since he was just a young child when Wall’s had its start, Kenneth has known the ins and outs of the hearing aid business for quite some time. “My siblings and I were always helping,” he recalled. “Whether it was sweeping the floors or making change, we were all a part of the business.” It was then that they also learned how to treat customers respectfully, as well.

These customer-oriented principles are still upheld by the company, which has come a long way since its humble beginnings on Columbus. When Vernon retired at the age of 89, Kenneth stepped up to fill his shoes, as he had been working with the company full time since 1973, acquiring his license shortly thereafter. The Center is currently not only busy servicing the hearing needs of our local community, but, through its association with Starkey—its hearing aid provider—is also branching out to help those with similar needs who are less fortunate all throughout the world. “For every hearing aid that I sell, I purchase one to donate to the Starkey Hearing Foundation, whose motto is ‘So the World May Hear,’” he disclosed.


Starkey—a leader in the industry—provides ongoing training, which Kenneth attends many times throughout the year. Its products are top-of-the-line and computer-based, but what truly sets it apart is the Foundation, which sends representatives all over the world to provide hearing tests and aids for those with hearing problems who are less fortunate. Supporting this cause is something that everyone working at Wall’s feels immense pride in.

“I’ve maintained my father’s philosophies,” Kenneth said. “These are: the customer is always right; the customer is important; and the customer is the number one reason why we are here.” These principles guide everything that Wall’s Hearing Aid Center, Inc., does, and that’s why so many people in the community have come to trust their hearing health to Wall’s.

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